I’ve been a big fan of TED (Technology, Education, Design) Talks for just over a year now. MET was asked to help the local organizers of TEDxVancouver in 2009 launch the first year event, it was a tremendous success and has spawned a great following.
One of the 2009 feature speakers and good friend, Kevin Carroll put me on to these guys and I’ve been a TED fan ever since. Kevin’s talk about content and context really hit home with me – check out the youtube link at http://www.youtube.com/watch?v=gLH32WHfeJI . Context relates to how you use your content, not just the essence but the intent. Ever since, I’ve been working to hold our own feet to the fire on everything we do from marketing to physical environmental initiatives. Mark Stoibers talk on “Is blogging and tweeting killing communication?” http://www.youtube.com/watch?v=PPoZ_maI340&feature=related stopped 98% of tweets in their tracks (I feel guilty writing this for some reason..), very entertaining and enlightening.
Sure, I’m a commercial printer, but I feel as though there is so much more that I, as print communicator is capable of bringing to the table. I get to help design amazing projects with international brands, actively affect the outcome of marketing campaigns, change direction of promotions, I get to play with color. Now I’m hooked into the web, on-line procurement, linkedin.com, facebook, web-to-print portals. There is a convergence of communication afoot and it’s happening right now at MET. TED’s existence is based on “ideas worth sharing” , maybe that is why it appeals to me as I’ve got a ton of em.
I’m joining TEDxUBC on Oct 23 and will be attending the next TEDxVancouver in November then off to Portland. We just wrapped up the TED Global conference guide and literally hours ago, frog designs – design mind magazine that will be released in London at a TED Salon event. OK, does that make me a TEDster yet?
Ideas worth spreading.
Scott Gray , printer, TED junkie, email@example.com